PRIMO!: Review: 2 Chainz B.O.A.T.S 2: #MeTime

http://primomag.com.au/2013/09/24/review-2-chainz-b-o-a-t-s-2-metime/

PRIMO! Magazine Online

24 SEPTEMBER 2013

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The man who only asks for one birthday present has dropped a follow-up album in ‘B.O.A.T.S 2# Me Time.’ Does it live up to the ‘Based on a T.R.U story’?

This month also saw the release of Juicy J’s Stay Trippy’. Apart from the penchant for pole-dancers, the two artists have another vital similarity; they both got a second chance in the game. Just as Juicy managed to top the charts post Three Six Mafia, so too did 2 Chainz make himself a household name after the Playaz Circle. Unlikely as it seems, he got no radio-play as Tity Boi. But with a more digestible name, an infectious ad-lib, and a diligent surge of guest spots, well, the rest is hisT.R.Uy.

The production is thoroughly familiar. The go-too hit maker Mike Will Made It provides his fluid, swirling formula on ‘Where You Been’ and ‘Fork’, and D.Rich sets off a trap-grenade on the Lil Wayne and Drakefeatured ‘I Do It’. It could be said that the beats are interchangeable with those on any popular rap album this year. But who gives a fuck? They’re the top producers of the minute for a reason, and Chainz didn’t get here from bold innovation. He did it Gladiator style; giving the people what they want.

Lyrically high-brow hip hop conservatives will refrain themselves from enjoy this record. Why? A lack of lyricism. But how many lyrical rappers can pull off absurdly ratchet punchlines like this? (from thePharrel assisted Feds Watching)

“I’m raw, talking california rolls,smoking California weed with my California hoes.” 

In a world where hip-hop authenticity is a touchy subject, 2 Chainz is a wizardly troll. Fictionalised lyrics can be a thin line for rappers (just ask Officer-Ricky.) But Chainz isn’t fronting. He’s taking the tropes to farcical level. You don’t have to question whether he’ll actually;

“Do a drive-by you’re riding on your skateboard.”

You can actually picture him bursting into laughter mid-recording, comedy-blooper style. He’s having a world of fun, and it radiates on every track. Hip-hop is sorely lacking in humour at the moment, and the hair-weave killer is a breath of fresh air. He’s not outrageous enough to become contrived, but he reminds us this music can be fun. He’s found a middle-ground. On perhaps his most profound song to date, ‘U Da Realest’, he raps;

“Rest in peace to all the soldiers who died in the service, I died in her cervix.”

Overall, the album is more consistent than his first release. There are fewer weak points, and a further refinement of his ludicrous charisma. This is slapstick, Piranha 3d rap at its finest. We here at Primo recommend finding time in your summer-festival bodybuilding preparations to memorise the entirety forFuture Music.

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